The Columbia Voyagers is an MLS team that I created for my senior capstone. The name, logo and brand style guide were the main elements for this project. The logo and name are based on the history of the Columbia, SC. Each section of the style guide is set in a question and answer format. This helps explain the importance of branding. The brand guideline contains the primary logo, and its proper and improper uses. The guideline also contains typefaces, the color palette, jersey samples and stadium colors. Branding goes beyond a simple logo for a business. Successful branding builds a loyal customer base and shapes the customer’s attitude towards a company.